Honest comparison · Pricing checked September 2026
Alpha+ vs ServiceTitan
ServiceTitan is enterprise field service software, custom quoted at a reported $245 to $500 per technician per month plus implementation fees and an annual contract. Alpha+ publishes flat pricing from $29 to $149 per month for up to 20 users, with no setup fee and month-to-month billing — aimed at smaller operations.
ServiceTitan is the enterprise standard for large residential trades — typically multi-million-dollar HVAC, plumbing and electrical operations.
Last updated · Written by Andrew Michael, Founder of Alpha+
Feature by feature
| What matters | Alpha+ | ServiceTitan |
|---|---|---|
| Published pricing | Listed publicly: $29, $79 and $149 per month. No sales call required. | Not published. Pricing comes from a sales demo and a custom quote. |
| Reported cost | $149/mo total for up to 20 users on Fleet. | Third-party reports put it at roughly $245–$500 per technician per month. |
| Setup | Concierge onboarding, live in minutes, no setup fee. | One-time implementation fees widely reported in the thousands to tens of thousands. |
| Contract | Month-to-month; cancel in two clicks and export your data. | Typically an annual contract. |
| Best-fit business size | Solo operators through roughly 20 users. | Built for larger operations, commonly $3M+ revenue shops. |
| AI assistant | Atlas briefing, ranked recommendations and voice job entry included on Fleet. | AI and analytics available through separate Pro modules. |
| Depth for large trades | Deliberately lighter: no call-centre suite, no enterprise franchise rollups. | Deep dispatch, call booking, membership, inventory and franchise tooling at enterprise scale. |
| Reporting and BI | Business reports, exports and margin tracking built in. | Extensive enterprise reporting and business intelligence. |
ServiceTitan pricing checked September 2026 from Tooled Up Pro — ServiceTitan pricing 2026 and PipelineOn — ServiceTitan pricing 2026. Plans change — check their current page before deciding.
Pick Alpha+ if
- You have fewer than about 20 people and don't want per-technician pricing.
- You want to see the price before talking to a salesperson.
- You don't want an implementation fee or an annual contract.
Pick ServiceTitan if
- You run a large multi-department trade business with a dedicated call centre and dispatchers.
- You need enterprise reporting, franchise rollups or deep membership programs.
Try it with your own numbers
30 days at the Fleet level, every feature unlocked, no card required.